Marketing Director for Senior Living Community

The Marketing Director’s primary focuses are census development in the licensed and non-licensed congregate-living buildings, developing and maintaining positive relationships with referral sources, and tracking marketing efforts in the customer relationship management (CRM) software. Traveling within a 60-mile radius an average of three days per week to fulfill these responsibilities is typical. This position works with the VP of Public Relations (VPPR) to organize and conduct events designed to develop and maintain census and to establish and maintain demand for The Wesley’s services. The Marketing Director will assist the VPPR with creative marketing solutions and media advertising and participate in off-campus events. The position requires a friendly, professional, and knowledgeable person to positively represent The Wesley at all times.

QUALIFICATIONS

Education and Experience:

• Associate’s degree or above in communications, marketing, or related field.
• Experience in a senior living organization (prefer Continuing Care Retirement Community).
• Knowledge, skills and experience in sales and marketing.
• Highly proficient with Microsoft Office programs.
• Experience using various industry-related software platforms including CRM and EMR.
• Must have a valid Kansas driver’s license and maintain a record acceptable to the insurance company to operate The Wesley’s vehicles.

Knowledge, Skills and Abilities needed to succeed in this position:

• A strong desire to work with the elderly and establish effective relationships with businesses, agencies, residents, family members, and staff.
• The ability to present a positive image to the public in appearance, language, and personality.
• Strong oral and written communication skills.
• Strong customer service and sales orientation.
• Be self-directed and organized with excellent time-management skills.